Quote:The content has a "right-wing, religious, largely American element", Evans, who has been accredited for six years, says, and is often framed in terms of "clean living" and "divine femininity".

Posts like this have also made their way onto Lauren's Instagram feed. The 25-year-old, who lives in Manchester, follows a lot of fitness and wellness influencers - and says she gets annoyed by content from some of them "demonising" hormonal contraception and calling it "unnatural".